The Phoenix Fall
What Really Matters to Me
I am pleased to support Leeds-based Indie band The Phoenix Fall, not
least (but not only) because my son Charlie Dale is its drummer.
The
Phoenix Fall
Their first single, launched on 8 May 2009 in Leeds, is called What
Really Matters to Me. What Really Matters is, of course, what
e-disclosure or e-discovery is all about - finding what really matters to
bring or defend proceedings out of a mass of irrelevant material. I could
not hope to find a better tag-line if I tried.
I also admire the recurring motif in the video which accompanies the song.
Passers-by are given a white-board and invited to write down what really
matters to them.
You can do the same on their web site - add what matters to you and it
appears with others on the screen.
I spend some of my time working with suppliers trying to
identify what matters most to their users. Much of my input lies in
suggesting that what matters to the supplier - usually the technology - is
not what really matters to the lawyers and their clients who are the
intended buyers. The white-board idea coupled with the song's title captures
the simple notion that we might just ask people what matters to them.
It is a bonus that I actually like the song as well in all three of its
versions - full, acoustic and instrumental.
See the video
Buy the MP3 from Amazon
www.thephoenixfall.co.uk
The Phoenix Fall on MySpace
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